{"product_id":"hugmybody-essential-bra","title":"HugMyBody™ Essential Bra","description":"\u003cdiv id=\"offer-template-0\" style=\"max-width: 100%; width: auto;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"aplus-v2 desktop celwidget\" style=\"max-width: 100%; width: auto;\"\u003e\n\u003cdiv style=\"max-width: 100%; width: auto;\"\u003e\n\u003cdiv class=\"apm-brand-story-carousel-container\" style=\"max-width: 100%; width: auto;\"\u003e\n\u003cdiv class=\"apm-brand-story-carousel-hero-container\" style=\"max-width: 100%; width: auto;\"\u003e\n\u003cdiv class=\"celwidget aplus-module brand-story-hero-1-image-logo aplus-brand-story-hero\" style=\"max-width: 100%; width: auto;\"\u003e\n\u003cdiv class=\"apm-brand-story-hero\" style=\"max-width: 100%; width: auto;\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eHugMyBody™ Essential Bra\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003eEVERYDAY COMFORT. NATURAL SUPPORT. NOTHING DIGGING IN.\u003c\/h3\u003e\n\u003cp\u003eMeet the bra made for the days when you want to feel supported without feeling like you're wearing armour.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eHugMyBody™ Essential Bra\u003c\/strong\u003e combines soft, stretchy fabric, seamless construction and our flexible jelly support technology to gently hug your body while giving you a smooth, natural shape.\u003c\/p\u003e\n\u003cp\u003eNo underwire digging into your ribs.\u003cbr\u003eNo stiff bands squeezing you.\u003cbr\u003eNo bulky seams showing through your clothes.\u003c\/p\u003e\n\u003cp\u003eJust comfortable, wire-free support you can actually wear all day.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0681\/4567\/6387\/files\/HugMyBody_Essential_Feature_Strip_Tight_Crop.png?v=1787940668\" alt=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eWhy you'll love your HugMyBody™ Essential Bra\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e✓ Full-coverage design\u003cbr\u003e✓ Wire-free everyday comfort\u003cbr\u003e✓ Gentle lift \u0026amp; support\u003cbr\u003e✓ Deep V design for versatility\u003cbr\u003e✓ Wide sides for extra smoothing\u003cbr\u003e✓ Wide adjustable straps\u003cbr\u003e✓ Soft, highly elastic fabric\u003cbr\u003e✓ Breathable semi-fixed cups\u003cbr\u003e✓ No underwire\u003cbr\u003e✓ No uniboob\u003cbr\u003e✓ 3-hook adjustable back closure\u003cbr\u003e✓ 59% Nylon \/ 41% Spandex\u003cbr\u003e✓ Sizes S–4XL\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0681\/4567\/6387\/files\/ChatGPT_Image_Aug_28_2026_07_42_39_PM.png?v=1787940778\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eWHO IS THE ESSENTIAL BRA FOR?\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe Essential is our \u003cstrong\u003emedium-support everyday bra\u003c\/strong\u003e, best suited to \u003cstrong\u003esmall and medium busts\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIf you're looking for comfortable everyday support, a natural lift and a smooth silhouette, this is your girl.\u003c\/p\u003e\n\u003cp\u003eFor \u003cstrong\u003elarger or heavier busts that need stronger lift and support\u003c\/strong\u003e, we recommend our \u003cstrong\u003eHugMyBody™ Signature Bra\u003c\/strong\u003e instead.\u003c\/p\u003e\n\u003cp\u003eWe'd rather help you buy the right bra than pretend one bra works equally well for every body.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0681\/4567\/6387\/files\/ChatGPT_Image_Aug_28_2026_08_27_50_PM.png?v=1787942010\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hug My Body","offers":[{"title":"Black \/ 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