Why Hug My Body™?

Hug My Body™ started with me, my boobs, and a frankly ridiculous number of bras. 😂

As a fuller-busted woman, I knew the struggle. Underwires that dug in, bands that sat in front of my body instead of against it, and boobs that somehow still managed to escape underneath. Then came the super-comfy wire-free bras... except too many of them offered almost no real lift or support.

So I started testing. A lot.

Different styles, different designs and different versions of the viral jelly bras everyone was talking about. And I realised something: there isn't one perfect bra for every woman.

What hugs a smaller bust beautifully can cause bulging at the cups on another. What gives amazing lift to one woman might only offer gentle support to someone with a heavier bust. And something can be incredibly comfortable without giving you the support you actually need.

That's why I'm so particular about what makes it into the Hug My Body™ range.

I want to offer bras I've actually tested, understand and can confidently tell you who they're best suited for, rather than promising that one magical bra will work exactly the same way on every body.

Because your bra should hug your body, not ask your body to fit the bra.

Life's uncomfortable enough. Your underwear shouldn't be