HugMyBody™ Essential Bra
Black / S
R 499.00
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HugMyBody™ Essential Bra
R 499.00
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HugMyBody™ Essential Bra
EVERYDAY COMFORT. NATURAL SUPPORT. NOTHING DIGGING IN.
Meet the bra made for the days when you want to feel supported without feeling like you're wearing armour.
The HugMyBody™ Essential Bra combines soft, stretchy fabric, seamless construction and our flexible jelly support technology to gently hug your body while giving you a smooth, natural shape.
No underwire digging into your ribs.
No stiff bands squeezing you.
No bulky seams showing through your clothes.
Just comfortable, wire-free support you can actually wear all day.
Why you'll love your HugMyBody™ Essential Bra
✓ Full-coverage design
✓ Wire-free everyday comfort
✓ Gentle lift & support
✓ Deep V design for versatility
✓ Wide sides for extra smoothing
✓ Wide adjustable straps
✓ Soft, highly elastic fabric
✓ Breathable semi-fixed cups
✓ No underwire
✓ No uniboob
✓ 3-hook adjustable back closure
✓ 59% Nylon / 41% Spandex
✓ Sizes S–4XL
WHO IS THE ESSENTIAL BRA FOR?
The Essential is our medium-support everyday bra, best suited to small and medium busts.
If you're looking for comfortable everyday support, a natural lift and a smooth silhouette, this is your girl.
For larger or heavier busts that need stronger lift and support, we recommend our HugMyBody™ Signature Bra instead.
We'd rather help you buy the right bra than pretend one bra works equally well for every body.
STILL NOT SURE ABOUT YOUR SIZE?
Our Team would LOVE to help with that!
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Frequently asked questions
Is the Hug My Body Bra suitable for a fuller bust?
Yes. The Hug My Body Bra was chosen specifically with fuller busts in mind. Its 360° W-shaped jelly support, wide adjustable straps and supportive band work together to help lift and support your bust without traditional underwire.
How does the 360° jelly support work?
Flexible jelly support strips run around the bust in a W-shaped design, helping to lift and support while moving with your body.
You get the structure and support you want without a rigid underwire digging into you.
How do I know which size to order?
Measure your underbust and overbust and compare your measurements to our size chart.
If the two measurements suggest different sizes, your overbust measurement takes priority.
Still unsure? Send us your measurements via WhatsApp or email and we'll happily help you choose your size before ordering.
What if I'm between two sizes?
Size up.
The band has four rows of hook-and-eye adjustments, so you have plenty of room to adjust the fit around your body.
What if my underbust and overbust measurements suggest different sizes?
Choose the size that matches your overbust measurement.
Your bust needs enough room in the cups, while the adjustable band and four rows of hooks allow you to customise the fit around your body.
Are the cups removable?
No. The 3D moulded cups are semi-fixed and designed to stay inside your bra.
You may notice a small opening near the cups. This is there so you can easily reposition a cup if it twists during washing, not so that the cups can be removed.
Can I return my bra if I order the wrong size?
Yes. Contact us within 7 days of receiving your order and we'll arrange courier collection at our cost.
The bra must be unworn, in good original condition and in its original packaging.
Once we receive and inspect your return, we'll process your refund. You can then order the correct size directly from our website.
How much is delivery and how long does it take?
We deliver courier-to-door throughout South Africa.
Delivery is R100, or FREE when you spend over R1,000.
Please allow approximately 5–12 days for delivery. Once your order has been dispatched, your tracking details will be sent directly to your email.
If you look after your bra, It will look after you!
If you want to prolong the wear of your new favorite bra we suggest washing it in a mesh bra washing bag.